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The Formula for a Powerful Transactional Email
Transactional emails are key to any email strategy because they empower users to take a next action. In the most basic sense, a transactional email is sent to someone because of their inaction or a...
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You've Got Mail: 5 Things Your Subject Lines Are Missing
Ah, the elusive subject line. Just when you thought you wrote something brilliant, you find that your open rates are less than impressive. How could writing 5-7 words be so hard? You used to write ...
